Tanja Kamin is Assistant Professor in the Department of Media and Communication Studies at the University of Ljubljana, Slovenia. Her research focuses on the intersections between creative industries, the media, lifestyles, health, and the production of identity. Her writings survey cultural capital, media consumption, health promotion, food culture, the role of marketing and advertising in identity production.
Dr Kamin’s primary research and teaching interest is in the critical development of social interventions for initiating and promoting social change. Her approach to social marketing is deeply rooted within the social sciences, with a strong focus on the wider social dimensions of each and every intervention. To date, she has researched social marketing primarily in relation to health promotion and the improvement of health in society due to improved socio-economic, cultural and lifestyle conditions. In her book Health on the Barricades: dilemmas of health promotion, she examines the processes of medicalisation, healthism and the (de-)politicisation of health through health promotion interventions in modern democratic societies. Dr Kamin’s current research focus is on challenging the usefulness of the concept of social marketing in areas beside health. She is now investigating the possibility of extending an approach centred on social marketing to questions of citizen participation, the promotion of human rights, the reduction of gender inequalities and the future of democracy.